Analytics in a Flash
I finally signed up my joint project with Jeff Langr for google analytics. It’s really been very interesting. The service is free, and only requires that you place a little bit of text into your template (or specific page content you want tracked). You can have several accounts, and I track both the In A Flash website and my church’s activity. I’ll only be talking about AgileInAFlash.com here.
At this point in time, I can see that most of the (growing!) traffic is from RSS or bookmarked direct site references (34%) or references from other sites like twitter & Agile Voices (64%).
Today we only get 1-3% of our traffic from web search engines. That suggests that we’re at a kind of “friends and family” stage, with coworkers and colleagues visiting and some new people coming to sniff out the site. Google says we’re growing a steady base of repeat visitors.
Eventually I’d like to see it reach a point where searches on my name or Jeff’s name, and searches for “index card” or “reference card” will show the site in the top page or two. Google analytics tells me that we’re not really moving that direction just yet, but it is good to know what’s happening.
It’s cool to see the slope of our traffic uptake. I know what to expect, and am encouraged. It keeps my expectations in line, though, because we’re not getting the kind of traffic there that a more established agile site would. It keeps me humble and hopeful.
I put in a glitch the other day, so that one of the card images in the articles did not link to the larger printable, more readable, card image. I got a pretty quick response from an anonymous reader. Actually two responses, because Jeff noticed pretty quickly too. I had it fixed in minutes.
Thanks to my friends and colleagues who are keeping an eye on the site. You make my day.
And thanks to Agile Iowa for the good company at the Firkin Fox last evening. I had a good time.


